Transformative shifts in management and marketing in the AI era – Launching the inaugural issue of the International Journal of Emerging Trends in Management

Abstract

Management and marketing research has long been driven by practical industry needs, emphasizing agility, innovation, and strategic adaptability to maintain competitive advantage. The rapid integration of artificial intelligence (AI) marks a new era, reshaping information gathering, data processing, and customer engagement strategies with the potential of promoting sustainable and ethical outcomes. However, these advances also raise critical concerns regarding transparency, algorithmic bias, job security, and worker well‑being. Broader societal trends, such as climate urgency, social equity movements, and demographic shifts, intersect with AI’s promise and limitations, further influencing strategic priorities. Concurrently, academic publishing faces transformation through AI‑enabled platforms, necessitating frameworks that ensure methodological transparency, replicability, and ethical integrity. This paper introduces the inaugural issue of the International Journal of Emerging Trends in Management, outlining a commitment to rigorous, transparent, and trustworthy scholarship. It calls the academic community to engage in open debate and to collaboratively reshape knowledge production, dissemination, and governance of emerging trends in management and marketing.

Article history: Received (June 5, 2025); Revised (September 14, 2025); Accepted (September 14, 2025); Published online (November 13, 2025)